Problems and solutions
In mathematics, one defines uniqueness as the property for which there is one, and only one, subject which satisfies particular conditions set at the start. With this term we define something which is perfectly distinguishable from another, such as the straight line which is defined by the two points that it connects.
In the same way, the starting conditions and desires are what determine the formational projects and events which Magina brings to realization. There is one, and only one, appropriate solution for any given problem. The outlet of a stream is as it is only thanks to the peculiarity of its spring: the uniqueness of the event or formational process, the unprecedented nature of the experience.
In order to find the keystone necessary to the planning and subsequent realization of a smart solution, a keen ear is of utmost importance. In the same way that teachers often remind their students to carefully read the instructions before the start of an exam, so one would not be able to trace a straight line before analyzing, studying, and understanding those two points from which the straight line is originated.
Listening and interpreting
For Magina, uniqueness does not merely depict one-of-a-kind, breathtaking, or forcefully sensational events who were since then unprecedented. For Magina, uniqueness is first and foremost the ability to listen, an interpretation of the other’s ideas. Understood under these terms, uniqueness will not simply describe something pioneering and futuristic, but something which will conserve its modern spirit through the ages, something in which the client will always be able to recognize itself and its beliefs, despite the inescapable passing of time.
From this perspective, uniqueness slowly fades into originality: the rarity and preciousness of the outcome does not derive from its exceptionality, yet from its being intrinsically tied to the other’s origins, the origins of these who seek in Magina the expertise to better explain oneself.