Goals and strategies
The Greek origin of the word strategy literally means “command of the army” or “military art” and it is defined as the necessary actions to take in order to win the war. For Magina, strategy is a word that often sums up its everyday work and professionality in the planning of events and experiential formational projects, with the only difference being that its strategies are not used for war, but for peace.
Being it to improve the business’ creative environment or strengthen one’s ties with his clients, Magina offers its professionality and knowledge to those who seek to create productive, yet enjoyable experiences aimed at building or strengthening the company’s harmonic environment. In fact, as one can see from the principles of marketing, strategy is not tied to an idea of war, instead, it is a necessary tool for the correct planning of a path aimed at the realization of one’s plans and desires.
First step of a winning strategy is undeniably a deep and proactive hearing of the client, not simply of his needs, but also of his situation, goals, and tastes. The strategy surrounding the development of a project, the action lines delimiting and guiding an event from start to finish, through very clear objectives, those are without a doubt key features in the eyes of a client. For Magina, a project is truly successful only when the strategy put in place strongly reflects the hopes and demands of those for which it was designed. When the strategy cannot be untangled from the spirit of the company, that’s when we consider the project to be a triumph.
For Magina, the hearing of a client becomes of utmost importance exactly for this reason. In a world where we are constantly surrounded by inputs and messages, the only true way to recognize – and thus ultimately become recognizable – and not confuse each other is to have a strong and solid identity representing us in every form of expression we decide to adopt.