Mec 3

This leading company in the ice cream and pastry sector wanted to present a range of products in an innovative way. Its goal: to communicate with its distributors all over the world, in a revolutionary and engaging way. Just like this, a new storytelling is born, with the birth of two new virtual interpreters: “Mrs Creamy” who represents the typical ice cream maker, and ”Mr Cookies”, the trustworthy testimonial of the Company.

The two protagonists, made with 3D graphics, come to life thanks to a process of tracking of the facial movements of two actors who provided the mimicry and the voice from behind the scenes.

The “FACE MOTION CAPTURE” was the technological tool that we employed to meet the customer’s need for digital animation. This conveyed the desired contents in a surprising way and with highly positive results.

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