Menarini

The customer’s need was to present to its sales team the innovative evolution of an existing product within the world of supplements.

A pill whose characteristic release of active ingredients was spread in three different phases, with different degrees of effectiveness and timing. The request was to identify an effective and innovative method of communication that would underline and convey the changes made to the product.

The solution was a project based on “Human Mapping” a visual technique that transformed the sculptural bodies of the performers into a dynamic screen on which to project videos and images to achieve the client’s objective.