This global giant in the Whiteware sector needed to set its first steps into the technology 4.0 world. This was achieved with its “lights out factory” project: an entire production process, completely managed by robots, which required two years of dedicated programming.

After numerous project variations, due to the actual complex context, we opted for the live broadcast of a show in 6 different languages. “Dark is Bright” the title of the event where darkness becomes a vehicle for genius, innovation, and inspiration. A show broadcasted in streaming with a testimonial, an authoritative presenter who accompanied the viewer on a journey / discovery and which was able to amaze and involve over 1000 customers for more than 45 minutes.

An approach based on a successful communication, a meticulous direction. Video insertions and 3D graphics have literally glued the international audience to their screens. Once again underlining the value of this technologically advanced approach.

Back to Creative 4.0>