Conservation and innovation
Thirty years after the birth of one of the most important Italian IT companies, CLE has chosen to celebrate its first three decades of history by betting on the future.
On the date of this special anniversary, CLE was able to present itself to customers and employees not only as a consolidated group but also at the forefront of innovation. CLE took a bet on itself for the digital innovation challenge and this was undoubtedly experienced by the two thousand guests whom participated to the event.
Groups of consultants worked together to transform the business meeting into a contextual performance dominated byspecial effects.
A visual show followed the institutional talking which took place in the morning. The show’s main protagonist was a threemeters -high transparent cube which clearly dominated the scene. As a totem, the cube suddenly came to life: a performer from the One Thousand Dance company was suddently dancing inside it, illuminated by a wonderful light show.
What Magina did, was to ease and actualize a fertile collaboration between those who actively organized the event: : MaggiPinto, Meeting Planner and One Thousand Dance who provided quality services, tailored to the needs of CLE. Magina was responsible of the harmonization of their activity.
Thirty years of CLE’s experience and the idea of a digital revolution where reunited by Magina under a unique visual message through an invisible yet indispensable organization.
The cube, combining the images of a dancing body with a carousel of numbers running across the holographic walls, became the symbol of conscious innovation, the emblem of CLE.