Fashion and design from 25 Coutries
A contest lasting a whole year, culminating in the selection of emerging talents from major fashion and design academies in the 25 countries of the European Union, a complex project calling for the synergetic involvement of many professionals and experts.
Màgina organized the final presentation of the contest, with three days of events dedicated to young stylists and the colours blue and denim. It all concluded with a gala evening complete with a fashion display. A major showcase for the 17 finalists, with as many as 100 models and over 800 international guests, journalists and opinion leaders.
Held under official UE patronage, the fashion display was presented by Natascha Stefanenko, and sponsors included Lancia and Guess, for which a full range of collateral events was also organized.