New concept event takes place in Amsterdam.

In Amsterdam Magina was able to create an informal moment by organising an “ intimate marketing ” itinerary for Power-Gen, Europe’s most important conference in the energy sector. This programme was rich with experience and values, and allowed a small group of participants to discover the city from many different points of view, in unique, unusual ways. A new avant-garde type of marketing, which sees its added value arising from a special relationship established with customers through a mix of one-of-a-kind, personal moments, exclusive to a small number of people.

The meeting in Amsterdam was planned for the directors and managers of Tenaris, a company of international standing and the world’s No.1 manufacturer of seamless steel pipes for the automotive, mechanical and energy sectors.

The starting point for the rendezvous was the beating heart of the city, Dam Square, a gathering point dominated by the Royal Palace and the National Monument. A vintage boat took the guests to the EYE Cinema Museum, a building with a futuristic structure, entirely built on the water and fully dedicated to cinema, avant-garde artists and current events. In such a highly innovative venue, visitors were led by an exceptional guide (the same who had the honour to accompany the kings of Spain, the Netherlands and Sweden) and watched works by South African director William Kentridge.

A video about the Tenaris group, with interviews and corporate plans, was shown during the visit. A business interlude set in a wonderful frame: the cultural container of the EYE Film Institute Netherlands.

Thus, every step was studied to give a different touch, a very special quality to each and every experience, each of them designed to be savoured and interiorised in an intimate fashion. This was done to ensure that Tenaris’ values would be conveyed to the customers on a friendly, personal basis, making them feel at ease and enabling directors and buyers to get to know each other in a new setting, that was comfortable and almost familiar.