A convention with sensor technology: Interactivity for the speaker and even more involvement for the audience.
When we organized a corporate event for the launch of a new product and to celebrate ten years of extraordinary success for the multinational Oknoplast, a leader in PVC doors and windows with 2400 European sales points, we decided to hold it on the majestic cruise liner MSC Magnifica.
In the MSC Magnifica’s onboard theatre two 14-metre maxi video screens were erected, and to allow speakers to interact directly with the screens, four proximity sensors were also installed. These sensors made it possible for anyone on stage in front of the screens to scroll through images and enlarge graphics quickly and precisely without even touching the screen, thanks to a technology that is distinctly more advanced than even the touch panels of the latest generation.
The video screens are designed to ensure maximum image quality in indoor settings, with high luminosity and capable of capturing every single movement of the speaker.
Choosing to use the most advanced technology available is the perfect way to communicate all the advantages of a new product with the greatest possible effectiveness.
And it’s exactly because we were able to organize our client’s communication with such a high content of advanced technology and such a high emotional impact that our event has been included in the new immersive catalogue of MSC Crociere, presented as a world first in a virtual version.
Do you want to take a look at the event’s video? Click here
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