Product launch in contact with dolphins
Looking at the world from different viewpoints is vital, and to do this you must be open to the world.
For the first time in Italy, the Oknoplast annual convention aimed to astound its 600 guests, occupying Riccione’s Oltremare Park exclusively for two days of meetings, shared contents, hospitality and spectacular shows for a remarkable product presentation.
We chose a venue where nature reigns supreme, with the products presented in an unusual display area, where natural light was able to emphasize their soft lines and fine finishes.
The numerous guests participated in the conference sessions in the majestic Imax Theatre, where the giant screen allowed 3D films to be projected. At dusk, the park was transformed into an immense stage, with the large dome personalized for the occasion and dominating the scene, acrobats and musicians entertaining the public, and the park’s dolphins, waiting in their habitat to thrill spectators with their playful skills and contagious enthusiasm.
The event’s exciting programme, enhanced by the presence of model Nina Senicar, launched the challenge of a new product on the Italian market, projected towards the future and truly capable of “looking beyond”.