Ambassador Campaign: a triumphant mascot!
We believe that mascots bring luck, and this is why we decided to make the Màgina “Think Link” mascot the star performer in a communication and promotion campaign for the international Site Emea event.
This strategic event, held in Berlin, brought together experts in the MICE sector from 19 countries, and the challenge for Maria Grazia Sapigni, Màgina CEO and Site Italy President, was to succeed in motivating Italian members to attend the event and to win the Site Emea “Ambassador Campaign” award.
Mission accomplished: Italy’s chapter had the highest number of participants, winning the “Ambassador Campaign” award with special recognition for the president.
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